Before starting your summer vacation, spend a few minutes evaluating if you are truly adding value to your customers on Facebook?
The biggest challenge with Facebook marketing today is answering the question: How much do we push our selling? Does your company have a clear strategy or plan for this? Many companies only state boring facts about their company in their About section on Facebook, and the rest of their content is pushed out in a similar manner. Answer the question: Why are we on Facebook, and you will quickly realize it's not about YOU, it's about your CUSTOMER! In your marketing efforts on Facebook, as well as other social media platforms, you need to cater to the needs of your customers. So what do your customers want and need?
Your customers consider you to be the expert in whatever service or product you offer. So give them content that is related to your expertise. Cut it down to three categories: informative, educational or entertaining. Finding the right balance between these three categories and sales focused content is crucial for your success. The right balance will earn the trust of your customers and prospects, which leads to what we want, more sales.
If you need a nudge in the right direction, don't hesite, give us a call. We at Dingle would love to help!