Why should your brand grow its fan base? Simple: you can turn satisfied customers into an extension of your marketing team.
The brands that successfully market on Facebook grow their fan base with satisfied customers. This is only step one.
Crowdsourcing your marketing
Step two is to turn your satisfied clients into brand ambassadors: they can share and spread your marketing message for you.
Step three is to provide your ambassadors with the right tools. Give them easy sharable content: they will do your marketing for you. The brands that have reached these results have done a great job marketing on Facebook, and so can you and your brand.
10 000 fans → 656 700 €
For example with a three year plan, and investing 50000 € a year, you can end up with 1970000 €, now that’s a ROI.
(Based on Forrester Research 4/2012)