With the recent changes to Facebook, it has become fairly clear that good content is here to stay, while average content will not receive the visibility it used to.

So the question is, do you have a clear content strategy for great content?

Before you start planning your content strategy, answer this question:
What is really the core value of our offering, and how does it help the lives of our customers?

As a rule of thumb, only talk 25% of the time directly about your product or service. Give your followers or fans a reason to share your content to their friends.

Here are a few ideas to get you going:
-Present content in the form of a question and use pictures
-Make a bold statement that provokes discussion

You can improve your content with continuous analysis and improvement. Actively seek feedback, month after month.

Cheers to great content and the weekend!