Businesses use Facebook to engage more with their clients and partners. It's great, and with a little bit of extra effort, it can be awesome for business. Let us present the -platform, an easy tool for creating tab applications with zero technology knowledge.

While conversations takes place in the Newsfeed, we think every Facebook Page should have a landing page. It doesn't need to be special. Just a page that welcomes the new visitor, states that this is the officially managed Facebook Page of the business, and gives a promise of what kind of discussion is awaiting the prominent fan. This is what we call a Like App.

Another feature we feel every page should have, is the ability to collect leads. Facebook fans are great, but as a small-business owner, I feel a lot safer holding a list of names, email-addresses and numbers in my own possession. Only then do I have complete control of contacting my potential customers. To do this, your Facebook page needs a contact form. Perhaps you ask your fans to subscribe to a newsletter, hold a raffle or give away a whitepaper. All of this can be done with the Raffle App.

Go ahead bro, give it a try. It's as easy as blogging.