Likelikelikelikelikelikelikelike and win a trip around the world or the latest smartphone. They are only two clicks away, so why not just participate in all the “Like&Share” raffles on Facebook? Are they even legal?

If getting likes on a picture is so easy, why should businesses follow the rules and guidelines on Facebook when the competitors seem to get away with illegal competitions? Because it’s not only about following the rules, it’s actually about following the (Finnish) law.

Giveaway Scam page
The organizer should identify itself and inform the participants about the following:

-       Start and end date for the competition

-       How and on what criteria will the winner be chosen?

-       Exact info about the prize and delivery.


Giveaway scams on Facebook

If you decide to participate in one of these scams by liking, sharing or commenting with the hope that that one of those 10.000 shiny tablets will really be delivered to you, remember that you can’t really be sure how your Facebook name/profile might be used – and by whom. By liking an “entrepreneur” who is running a competition like this, you are actually choosing to support a business, whose legitimacy might be questioned. Think twice before liking next time.
Illegal raffle

How do you recognize a scam on Facebook ?

-       The only way to participate is by liking and sharing a picture without asking for your e-mail address or phone number. This is against the rules on Facebook.

-       It is hard to identify the organizer. If you can find the Facebook page on Socialnumbers, it has most certainly been verified.

-       The prize is just too good to be true.

-       Check the quality of the content on the page. Facebook is not only about competitions. The brand should be able to offer other valuable information and engaging content as well.


More than anything, our tip on recognizing scams on Facebook is to use a bit good-sense