Outdoor and print advertising were one of the first forms of advertising. They were followed by radio and the great, revolutionary television. After television, came the Internet. Web pages, search engine marketing, web banners and blogs that all played the opening notes to the symphony of social media growth. Now there are hundreds of millions of active users in various social media platforms and over a billion in Facebook alone.
But what has changed? In fact, we’re still in the same situation where we were before the dawn of advertising hundreds of years ago. People talk, spend time together and share their experiences, but online. Mankind has moved over to digital campfires.
People are same, times are different
“People spend more time on Facebook, Twitter and other online services than they do with tv or the radio. They read what their friends are recommending or criticizing. Research shows that they also believe the messages of their peers and brands. This kind of media transformation signifies a radical need for renewal for a company’s customer service and marketing.” – Juho Jokinen
This techno-cultural evolution is much easier for single individuals to handle than for large companies. We just get ourselves a new smartphone create a few profiles, and we’re ready to begin digital conversations with our friends. Brands act on delay, which is understandable given that the environment is changing too fast for quarterly planning to keep up.
If we want better results, we must seize the opportunity today in order for tomorrow to look brighter. We sure don’t want to make the same mistake in our marketing that Kodak did with their entire strategy at the verge of a new time, do we?
If we forgot today, how marketing was done a hundred years ago, what would be the best way to reach our customers and builds relationships with them? How would we be talked about at the campfires of new media?