I’ve been thinking what a successful organization will look like in the future. Is it transparent or closed down, and what does the level of openness mean to the employer and the employee?

Through digitalization, transparency and openness have grown to be both a great risk and an outstanding possibility for most organizations. Walls are being torn down in- and outside of companies and each individual has a voice. We step into open dialogue on multiple levels.

The trend towards openness is clear, and it’s only a matter of time, when not participating in the conversing Web is no longer an option. The importance of a digital footprint grows every day. There are many companies that haven’t dared to join the new media yet, but most of their personnel are already active in social platforms.


What does the digital realm enable?

These days, working and spare time are blending together, which constitutes both an opportunity and a challenge. Remote work enables many things: “when” and “where” become non-significant. Flexibility has its upsides, but many prefer to see the downs.

IBM leading the way

In the 90s businesses were avoiding the adoption of the Internet and email, as they feared their employees were to leak secret information. In 1997, when other steered clear, IBM did the opposite. It encouraged its personnel to take part in the World Wide Web. Already in 2003 IBM workers were urged to blog, and specific guidelines were formulated. This day, IBM has clear ground rules for the use of social media, which enables its employees to converse in social media with their colleagues, partners, and customers.

Employees are our greatest asset and a prerequisite for success. In order for them to do things as freely as possible in both the digital and physical world, companies must establish clear rules. This way the whole personnel may act more openly and participate in conversations with all the stakeholders. Boundaries bring freedom.