Petri blogged earlier this summer why Google+ is the worst social media for business's. I recommend you to read that blog too, but this blog is only about the benefits for having a Google+ page.
 

Surprisingly popular social media

 
According to a recent study, Google+ has become the second largest social network after Facebook. Today there are more than 500 million Google+ accounts, of which 343 million are active at least once a month (Source). I bet these numbers will grow even bigger as Google further integrates Google+ with its products like Youtube and Gmail.

Top 25 services by active users
Graph by https://www.globalwebindex.net/ | Active user defined as ”Used or contributed to in the past month”

 

Visibility on Google search

 
Google+ doesn’t just work seamlessly with other Google products, it actually influences the search results. By producing quality content on your business’s Google+ page you’ll improve your visibility on Google organic searches.

googleplus dna
DNA’s Google+ content on the right side of the search page.

And if your business has a physical location, Google+ Local is definitely a feature you should exploit. With this feature you can ensure your visibility on such searches, in which a location is heavily involved.

Google-paikalliset
Customers have written good reviews for Restaurant Kuu on Google+ local

 

Google+ on Google

 

This shouldn’t come as a surprise, but Google+ really is a service by Google. Google Search is by far the most used search engine and with the same time it is also the most popular website. You can be sure that your whole target group uses Google, so why wouldn’t you do everything to enhance your visibility there?

Because of these and many other reasons your company should definitely implement Google+ to your business’s social media strategy.
 
What do you think is the most important reason why a business should be on Google+?