Every businesses’ owners and management aim for a healthy profit. All who have produced a campaign want to increase sales. Mostly everything aims to ensure that buying frequency increase and the number of customers increases. In all of this,
the customers' satisfaction plays a giant role. If there are satisfied customers, then we have the possibility to increase sales and the number of customers. But how do we manage the marketing better? By solving the customer's problems, not the company's sales problems.
It's about the customer, not you
Our way of thinking and the decision-making process, as well as everything we do in marketing and sales should be based on this: what is the best for the customer?
How can we be more customer-centric?
By asking customer-centric questions!
How do our customers benefit from this? Why should they care and how does it affect their lives?
When we, for instance, design such a campaign or marketing approach, we always manage to do better when we are customer-centric.