The definition of brand ambassador in traditional marketing is "a person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanour, values and ethics.” (Source)

In digital marketing, brand ambassadors come for free. Brand ambassadors are those users, who like your posts, answer questions about your products and they talk positively about your brand online.

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Brand ambassador like your brand and tell to their friends to use your products.

The most important aspect about brand ambassador is that they influence other people: 1 of them might be able to influence up to 500 other users. Nielsen reported in September that word of mouth counts for 83 %.

Now that number is up to 92%. Nine out of ten listen to their friend’s purchase recommendation.

People trust their friends and buy a product based on it.

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Are you rewarding your brand ambassadors enough?

Should you reward your fans some more?
Should you be giving away freebies to users who comment a lot?
Should you dedicate one post to them, just saying Thank You?

What would cost you?

Infographic provided by Ezyinsights (click on the picture to enlarge):

Brand ambassador