"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." - Abraham Lincoln
There are a lot of Abraham Lincoln quotes around the web, but you should take that to the heart when preparing your next Power Point.
There are 3 parts included in the presentation and we’ll grow through them all:
- What you say: the content of your presentation
- What you show: every slide, picture or video
- What you are: how you deliver it
1.What you say: the content of your presentation
You must have a structure.
Most presentations start with a story that brings the interest to the presentation. It should be a related case. Something that doesn’t give up too much about what you’re going to say next, but enough to raise an interest. The more personal the better, because if your audience can relate to it.
To tell stories that resonate with them, you need to know whom you’re talking to. What is their problem? What is their big pain? They probably know it, and more often than not that’s the reason you’re standing in front of them, but make clear you know it as well when presenting. You want them to “nod” while listening.
You want to build the need to to change.
Finally, present your product or service. Why is it better than others? Why is it the right one for me for this particular problem?
[Tweet ""You can’t sell anything if you don’t build the need to change something first” via @timo_havain"]
2.What you show: every slide, picture or video
First of all: your audience came to listen to you, not to read your slides.
Listening to a presentation should be an enjoyable experience and by having too much text on your slides, you’re forcing listeners to multitask.
Have very little text and great images. The internet is full of websites with free images you can use.
If you’re presentation is public, remember to include your Twitter @username, so that what you say can be easily tweeted.
PROTIP: if you can keep your text under 90 characters, it’s easier to tweet.
3.What you are: how you deliver it
The biggest question of all. How do you make sure the audience actually listens to you and don’t look at their Facebook timeline instead?
Easy: you have to own what you say. You need to believe every word you deliver. The only way to own what you say is to rehearse.
Rehearse means read out loud your presentation. There are no excuses for this. No rehearsal means you do not value the presentation and don’t care about the audience.
For public keynote, I suggest you write the speech, record it and then listen to it few times before delivering it. Read it out loud few times and you should have no problems once on stage.
Even for daily sales presentations, when you don’t have much time, read your presentation through out loud at least once. Reading out loud will help you to recognise the weakest points of the presentation and turn them to your favour by changing some words or the whole slide.
We talk about all of the above and much more in the last episode of Dinglecast:
[6:45] Toastmaster International contest
[11:00] The importance of preparing well before a presentation
[16:30] The default structure of a sales presentation
[19:00] Elon Musk’s Tesla Powerwall Keynote
[27:00] Business leaders concentrate on numbers, not emotions
[35:00] "The billboard test" or how to prepare great visuals
[40:40] The technical demo presentation structure
[48:00] What can we learn from TED talks
[56:00] Speeches we love
[1:00:10] Books about the Art of Presenting
Useful links from the podcast:
- Timo Sorri on LinkedIn
- Oscar Santolalla on LinkedIn
- Havain presentation designs
- Time to shine podcast by Oscar Santolalla
- Toastmasters International
- Elon Musk Debuts the Tesla Powerwall
- Elon Musk’s Tesla Powerwall Keynote Dissected: Why You Should Watch it Before Your Next Technical Presentation
- Apple's iPhone Keynote 2007
- The Ten Commandments of a TED speech
- TED talk: The trasformative power of classical music
- TED Talk: Body Language shapes who you are
- "I see something" Dananjaya Hettiarachchi World Champion of Public Speaking 2014
- Mona Moisala about Creating brain friendly presentations (podcast)
Books we mention:
- Puhevalta by Juhana Torkki (only in Finnish)
- Brain rules by John Medina
- Vocal Power by Roger Love [audiobook]
All Dinglecast podcasts blogs can be found at: www.dingle.fi/dinglecast/