What is social selling?

Sales management has been talking about the change or transformation that is going on in sales for many years now. The shift of control and power has switched o...

5 things I learned from Amer Sports

I read an article in Markkinointi & Mainonta about Amer Sports' content marketing development: Amer Sports kiihdyttää ostetusta omaan (unfortunately only in Fin...

Content Marketing: Don't try to impress everyone

Relevant and personally interesting content is the key to everything. Most companies, however, publish content that you can't understand for whom it is intended...

Instagram: How do you benefit from this channel?

Many brands are taking advantage of Instagram very successfully, gathering huge audiences. In Finland, the audience is still small compared to Facebook, but sti...

Marketers: It's time to take YouTube seriously

Coverage of Google services in Finland is huge. You don't need to be an expert in the media sector to understand this. Even my grandma's (88 y/o) answers to som...

Why do we talk about content marketing?

Blogs, publications and websites dealing with marketing today are mainly talking about content strategy and content marketing. But surely this is not a new thin...

5 studies on social media

David Ogilvy mentioned in his book Confessions of an Advertising Man (1963), that TV had not yet been sufficiently studied. It was difficult for him to go out a...

Finnish brands on Pinterest

Pinterest, a social networking service, in which users ”pin” inspiring pictures to their own pinboard, has grown over three years and was also briefly the faste...

Content marketing – Why are pictures important?

A few years ago, everywhere you would look, you would see more publications that contained only text. In today's content inflated world, it is even more difficu...

How would people remember us better?

The goal of advertising is to make an impact, either immediately or over time. Naturally, we can't make an impact if we don't first get people's attention, in o...